Turning ANGER to COMPETITIVE ADVANTAGE

Turning ANGER to COMPETITIVE ADVANTAGE

Let's face it, EMOTIONS play a critical role in our social interactions and even when it comes to decision-making.  We even present evidence that individuals understand the behavioral effects of EMOTIONS, specifically ANGER, and use them strategically in interactions. So, how do we Turn ANGER to COMPETITIVE ADVANTAGE❓❓❓

French football superstar Zinedine Zidane was the TOAST of French Football way back the late 1990s and in the 2006 World Cup in Berlin, France went up against Italy.  With the score tied 1:1 and the game going into overtime, Marco Materazzi, the Italian defender pulled Zidane's shirt.  Zidane, responded "IF YOU WANT MY SHIRT, I'LL GIVE THIS AFTER THE MATCH".  Materazzi quipped "I'D PREFER YOUR WHORE OF A SISTER".  Zidane lost it and headbutted Materazzi in the chest.  That was the last time Zidane played in the soccer field💊💊💊

BTW, both Zidane and Materazzi will be well remembered more for the headbutt than anything else either did in his career.  Instead of leaving in GLORY as a second-time World Cup champion, Zidane became a parody and Materazzi, a hero.  Talk about Turning ANGER to COMPETITIVE ADVANTAGE

So, what happened to Zidane during those few seconds?  Did Materazzi anger him strategically, expecting a strong reaction?  What is clear is that the Italian team's chance of winning the game increased as a result of Materazzi's insult!@#$%?

In a nutshell, FEELINGs OF ANGER have been proven to be important factors in social punishment.  And that ANGERED individuals are more willing to reject offers in an ultimatum bargaining game and consequently make less $$$$$.  ANGER also significantly affects our behavior.  Additionally, people are MORE WILLING to be ANGRY when they expect to face situations that require aggressive behavior.  Turning ANGER to COMPETITIVE ADVANTAGE❗❗❗