When INTANGIBLES Matter
In the new economy, VALUE isn't where it once was. Solid, quantifiable assets like plants, equipment and inventory are now often far less indicative of a company's VALUE than INTANGIBLES like ideas, relationships, and expertise. This is When INTANGIBLES Matter. Companies like Microsoft and Google are at the 'top of the world' because of their INTANGIBLES. But the truth is, as humans, we generally place a lot more importance on the tangible aspects of life as opposed to the INTANGIBLES. We like to see, feel, touch, hear, and taste. Our senses are acute and we need those senses served and stimulated📗📙📘
A TANGIBLE thing is something that can be touched, that can be palpated. Something real and concrete. That's WHAT we mostly desire. The rat race in life is a perfect example of this TANGIBLE quality enthralls us. And if it is NOT happening now, if the business is NOT growing, NOT making profit, it's NOT a VALUE to us. If we DON'T get WHAT we want now, the venture is deemed a failure. Where's the profit? Success❓❓❓
So, that's the harsh reality. Our lives are so rushed, so intense, so packed now that we must see tne TANGIBLES quickly, otherwise we will lose hope. We want results RIGHT AWAY. PATIENCE has been thrown out the window. Instead of focusing on the HARD WORK and sustained dedication to the plan at hand, we focus on the results, the rewards💎💎💎
That's our common weakness as a human. The 'FEEL GOOD' results and outcomes that we connect with better. Those palpable results! We want to skip over the process to hold the results in our hands. We want the TANGIBLES right now, the part of the process we can identify with, because others can also see them and we attribute our VALUE to those TANGIBLES✅✅✅
BUT c'mon dude, let's NOT debate that the INTANGIBLES have the most VALUE. Those aspects of our lives that we CAN'T measure, touch or palpate are the most valuable. Education. Dedication. Self-confidence. Faith. Loyalty, and the list goes on, these are examples of INTANGIBLES in our lives. We just CAN'T skip over these ever-so-important INTANGIBLE traits just because we are so focused on tangible results❌❌❌
