That 'Bandwagon Effect'
Supposedly, That 'Bandwagon Effect' is NOT worth as our 'talking point' today but what eggs me to bring this on the table today is because it is a two-edged sword that can go either way, depending on the circumstances and its context. But before meandering into That 'Bandwagon Effect', let's agree on this Webster definition that it 'refers to our habit of adopting behaviors or beliefs because many other people are doing or practicing the same thingπππLet's NOT look farther than in sports, politics and marketing. When the NBA Golden State Warriors [GSW] kept winning, you would see people [including those you hardly know] wearing GSW jerseys and during games with TV telecast, over at the pub or restaurant, the TV is tuned to the GSW games where you see the pub clients swarming all over the place during GSW games⏳⏳⏳Prior to the pandemic, we witnessed long queues at the cinema for box-office hits. At the shopping mall, we would see customers swarming a place where it is filled [and sometimes overflowing up to the rafters]. For smokers, when vape was launched in the market, we all know how it got its captive marketπππIn brief, that BANDWAGON EFFECT can extend beyond sports, politics and marketing. It can affect all sorts of decisions we make in our lives. The primary worry is that it can override the individual CRITICAL THINKING that often goes into making good and informed decisions. Decisions that benefit many other people do NOT always benefit us. Consider going to the university. While it's ideal, it's NOT the best option for all✅✅✅What's left often forgotten is that ROAD LESS TRAVELLED. A ;ack of individual CRITICAL THINKING can have particularly damaging implications when it becomes widespread. At the height of the pandemic, people who joined the ANTI-VACCINATION Movement become less likely to have their children regularly immunized. History is also littered with dangerous populist movements driven by snowballing effects. Unless you are on the right side, be wary of that BANDWAGON EFFECT❗❗❗
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