Why Do Things Go from GOOD to BAD?
Quite puzzling. If things are that GOOD, things shouldn't go skidding down south, right? Because once you achieved something that is GOOD enough, only something catastrophic should change one's fortunes. Yet, Why Do Things Go from GOOD to BAD? We can even embrace Murphy's Law here.Yes we can harp MURPHY's LAW which dictates that ANYTHING THAT CAN GO WRONG WILL GO WRONG, period. But that's being fatalistic because it is akin to giving up on things by default. When in truth and in fact, it behooves that we put in much effort towards at the very least, maintaining the STATUS QUO once things reach that GOOD state. I may not be from the marketing industry but I always heard [and believed] that retaining a customer will entail considerably lesser effort [and even costs] versus acquiring new customers. This is akin to having achieved something. Maintaining the STATUS QUO should entail much less effort rather than climbing and rising up from down below.