Why Do Things Go from GOOD to BAD?

 Why Do Things Go from GOOD to BAD?

Quite puzzling.  If things are that GOOD, things shouldn't go skidding down south, right?  Because once you achieved something that is GOOD enough, only something catastrophic should change one's fortunes.  Yet, Why Do Things Go from GOOD to BAD?  We can even embrace Murphy's Law here.

Yes we can harp MURPHY's LAW which dictates that ANYTHING THAT CAN GO WRONG WILL GO WRONG, period.  But that's being fatalistic because it is akin to giving up on things by default.  When in truth and in fact, it behooves that we put in much effort towards at the very least, maintaining the STATUS QUO once things reach that GOOD state.   I may not be from the marketing industry but I always heard [and believed] that retaining a customer will entail considerably lesser effort [and even costs] versus acquiring new customers.  This is akin to having achieved something.  Maintaining the STATUS QUO should entail much less effort rather than climbing and rising up from down below.  

The same thing goes with relationships.  Did we realize that it will take us much more efforts to gain and acquire a new genuine friend versus maintaining an existing genuine friendship?  For men who have wooed the girl they liked should be able to attest this.  And when we swing over to the workplace, it's the same truism.  Isn't it that the HR recruitment process is much more circuitous and complicated until [IF EVER] you hurdle all the interviews and tests, which will lead them to extend you the job offer you wanted?

If you're an entrepreneur, I'm cocksure you would NOT agree less that you had to 'move mountains' just to acquire customers and clients versus for existing customers, the least you can do is maintaining the same level of services to ensure customer satisfaction does not slide down.  So, when things turn from GOOD to BAD, more often, we have no one to blame but ourselves.

BTW, who wants to take U-turns?  Not an easy way, not in life though.  Even for drivers, taking a U-turn tells one to be Xtra cautious and Xtra careful because of the attendant risks.  In your daily life, as much as possible, once you have plateaued after achieving something 'GOOD', ensure that where possible,  things DON'T go from GOOD to BAD because farther down the road where you're trekking, there will be rough patches that will put you in a BAD state and that's when and where you need to funnel your efforts when things go from GOOD to BAD📌📌📌