Why NARRATIVES Are Damn Important

Why NARRATIVES Are Damn Important

Do we buy it that of all things in life, our very NARRATIVES Are Damn Important?  Even APPLE, the giant company founded by Steve Jobs, hosted a special event last September 12th in Cupertino, California but as events hosting seem so trivial and mundane, APPLE, more than any other company, seemed to have mastered the ART of NARRATIVES📗📙📘

And as APPLE launches iPhone15, the very core of their 'STORY' is focused on how its products affect people's lives.  It has become an essential part of the way it launches its new products.  One of its favorite genres involves the stories HOW the APPLE WATCH has saved someone's life.  APPLE CEO Tim Cook has talked how the company gets letters from people WHO were wearing the APPLE WATCH, notifying them of irregular heartbeats, as an example  👠👠👠

Last September 12th, APPLE's iPhone15 Launch started with a four-minute film titled 'ANOTHER BIRTHDAY' and the film featured eight people [including a mom and her unborn daughter] who celebrated another birthday because their lives were SAVED by a feature on an APPLE device.  Just a snipper of the four-minute clip, there's the mother whose APPLE WATCH warned her of a high heart rate, causing doctors to rush her to an emergency delivery, SAVING both her life and her daughter's❗❗❗

Oh, that was incredibly effective [and that is NOT speaking hyperbole].  It was NOT the company saying 'BUY OUR STUFF OR YOU DIE IF YOU USE GALAXY PHONE' but instead, its NARRATIVE says "WE THINK THESE FEATURES ARE CORE PART OF GIVING PEOPLE PEACE OF MIND [AND THAT EXPERIENCE IS ESSENTIAL TO OUR BRAND].  Swinging over to our life, we got to admit that, as early as NOW [OR was it YESTERDAY], we should be crafting the narrative💎💎💎

Why did Hollywood's 'WALK OF FAME' become such an annual ritual so much so that it is a MUST-DO event for celebrities?  Simple.  It's because the NARRATIVE tells us that Hollywood celebrities are part of our lives in our living room, when we go for a movie binge, when we relish our 'lazy' weekends with movie streaming.  So, dude, do start crafting your NARRATIVE [in case you have yet to start it]❗❗❗